America's First Ladies: The Evolving Role & Traditions

New Content! In this final installment of our First Ladies series, we explore the women who defined the role for the modern era. From Mamie Eisenhower's gracious traditionalism and the iconic glamour of Jackie Kennedy to Betty Ford's fierce independence. Nancy Reagan ushered in the modern era of PR first ladyship with her disciplined image-making. Barbara and Laura Bush would follow with grace and quiet effectiveness, while Hillary Clinton carved out an unprecedented policy role and Michelle Obama transformed the platform into a powerful vehicle for advocacy.